Role: Creative Strategist
On Xbox I worked closely with strategy and creative and lead the charge of revamping the overall voice and tone of the brand as well as overhauling the strategic and creative social media playbooks. In additon, I led expanding the brand’s creative beyond image assets to utilize GIFs, Polls, 360 photos and more, leveraging in-app features to boilster creative and interactivity.
Beyond the main brand initiatives, I worked on campaigns to promote 1st and 3rd party games, introduced new creative content series to the channels and led promotional campaigns for games like Far Cry 5, Cuphead and Destiny 2. In 2018, our social channel presence was nomiated for a Webby Award.
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