Hey there, thanks for visiting my page. My name is Erik Schmitt I am currently the creative director for Xbox Game Pass.

My last few years has been spent working in both strategy and creative, insights from the former to influence the ladder. During this time, I have continually tested and learn to see what works on social media, how people respond to the content a major brand puts out and how to make an impact online, experimenting with everything from the flashiest of content to the dankest of memes.

My various work has been featured in AdWeek, AdAge, Forbes, Fast Company, VICE, Digiday, Polygon, IGN, Kotaku, Buzzfeed, Gamespot, The Verge, VentureBeat, Engadget, the front page of Reddit and more.