Role: Community Operative, Strategist, Creative Concepting
Client: Electronic Arts
getting into the nitty gritty
For EA (my humble beginnings in social) I acted as a community manager for the brand’s top games like Mass Effect, Need for Speed, Battlefield and Dead Space. From moderating forums to engaging with fans online on Facebook and Twitter, I learned the ropes and how to engage with fans and followers like a human responding to them on an emotional level and building a connection.
I also experimented and had fun. From creating a online a persona as a moderator, to building custom response assets for EA to engage fans with, to doing strategy for Battlefiled, Origin, and Need for Speed, I learned to show a more fun and playful side, and learned how to create content that catered to online communities.
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