On Mixer, I was tasked with establishing the brand’s social strategy, voice and tone of the brand, and concepting original content for select games to promote viewership on the streaming service.
Experience It On Mixer: God of War
The idea behind this campaign was to associate the brand more with PlayStation – what better way to do that then to create a campaign around their biggest exclusive title? It resulted in a full Imax themed parody and related the game to being not just a game but a full experience, best viewed on Mixer. I spear headed this campaign with the team at Ayzenberg with our hero video becoming the highest organic viewed video on their Facebook page.