Role: Creative Strategist, Creative Concepting
On Mixer I was responsible for establishing the social channel strategy for the brand as well as concepting and helping to create original content to increase viewership for Mixer.com
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Experience It On Mixer: God of War
The idea behind this campaign was to associate the brand more with PlayStation – what better way to do that then to create a campaign around their biggest exclusive title? It resulted in a full Imax themed parody and related the game to being not just a game but a full experience, best viewed on Mixer. The hero video we created became the highest organic viewed video on their Facebook page.
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